Being Freaky Online, with Kim from Oinopo Studio

Kim, founder of Oinopo Studio, is an autistic brand strategist and designer obsessed with accessibility and being cringe online.

In this episode, Kim talks about how the transitions in their career from theater to photography to digital communication. They share the significance of creativity and what it means to them, the importance of breaking free and being yourself online, and the challenges of running a business.

We also highlight what it really means to ‘be a freak’ (ie. not acting like what’s expected from you), the value of embracing your unique identity, and the power of personal expression in business and life.

Topics we covered:

[2:15] Kim’s Background and How It Led Them to Oinopo Studio

[12:53] The Role Creativity Plays in Understanding Life

[28:41] Kim’s Process in Decoding a Client’s Brand Identity

[31:35] What It Really Means to Be a Little Freak Online

[46:20] Deep Diving More Into the World of Theatre

Where to find Kim:

Instagram - https://www.instagram.com/oinopo.studio/

Threads - https://www.threads.net/@oinopo.studio

Website - https://oinopo.com/

Where to find Ella:

Instagram - https://www.instagram.com/whimsicella/

Threads - https://www.threads.net/@whimsicella

LinkedIn - https://www.linkedin.com/in/ella-nobre-wachter/

Website - https://whimsicella.co.uk

Music by BoDleasons via Pixabay

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/

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Dare to be Mediocre in 2025.

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Creativity to Feel More Connected, Confident, and Alive, with Alice from Creative Tea Breaks