Marketing is Saying the Same Thing Over and Over (and That’s a Good Thing)
Bottom line: You’re not being repetitive enough (yes, really).
First episode of 2025! After a much-needed winter break, I’m back with fresh energy (but a hoarse voice, lol), new solo episodes, and exciting guest interviews on the horizon. Let’s dive in!
In This Episode:
Feeling stuck in a content rut? Think you’ve said the same thing way too many times? Here’s the truth: Your audience isn’t bored—you’re just tired of repeating yourself. Today I’m breaking down why repetition is essential in marketing, how to repurpose content without sounding like a broken record, and why the fear of being annoying or repetitive is holding you back.
The Highlights:
✔ Why your audience isn’t seeing as much of your content as you think
✔ The Marketing Rule of Seven (and why you should repeat yourself way more)
✔ How big brands like Nike use repetition to build recognition, and why you should too
✔ How to make old ideas feel fresh again with new angles, stories, and formats
A challenge for you: Go back through your content and find a topic you feel over. Find a new way to frame it—through a story, a different format, or a fresh example. Then post it and see what happens!
Links and Resources:
🗓️ Join my upcoming workshop: Never Run Out – Turn Your Expertise into Endless Content Ideas
Date: 18th March, 7 PM UK time
Price: £15 (early bird) | £25 (after March 18)
What you’ll get: A live 90-minute session, hands-on content repurposing strategies, and a replay you can revisit anytime.
Sign up here: https://whimsicella.myflodesk.com/never-run-out
Let’s Connect
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Join my email list, The Lil Freak Club: https://whimsicella.myflodesk.com/lil-freak-club
Work with me: https://whimsicella.co.uk/services
🎙️ Don’t forget to subscribe, leave a review, and share it with a fellow creative!
Music by BoDleasons via Pixabay
Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/08-marketing-is-saying-the-same-thing-over-and-over-transcript
If we're not yet acquainted - hi! I'm Ella— a copywriter and messaging mentor who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content that sells.
Unlike other copywriters who focus solely on conversions, I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun
Learn more about me on my website: https://whimsicella.co.uk/
