Everything’s Been Done… So What? Make It Yours Anyway

Written By Ella

HEY YOU! I NEED YOU TO KNOW THIS: Originality is a myth.

Think you’ve got nothing new to say? That every idea you come up with has already been done?

You’re right. It has been done. A million times. But not by YOU. Not with your voice, your stories, or your spin on it.

Creativity isn’t all about pulling something brand new out of thin air. Sometimes it’s making existing ideas YOURS. And in this episode, I’m showing you exactly how to do that.

The Highlights:

✔ Why originality is overrated (and what matters instead)
✔ How Shakespeare, Hollywood, and your favorite creators all recycle ideas
✔ Ways to make old ideas feel fresh again (without reinventing the wheel)
✔ Why your audience wants to hear your key messages again and again

A challenge for you: Go back through your content and find a topic you feel over. Find a new way to frame it—through a story, a different format, or a fresh example. Then post it and see what happens!

Take a ‘basic’ or ‘overdone’ idea or concept in your niche—the kind of thing you think has been said a million times before—and ask yourself: How can I make this mine?

Post it (even if you feel its obvious) and see what happens! At the very least tag me, I wanna see!

Links and Resources:

If this episode hit home, you NEED to come to my upcoming workshop:

🗓 Never Run Out: Turn Your Expertise Into Endless Content Ideas
💻 March 18 at 7 PM UK Time, live on Zoom (replay included!)
💰 £15 now, £25 after March 18

Inside, I’ll teach you how to:

  • Repurpose your content without feeling dull or repetitive

  • Take one idea and turn it into dozens of posts

  • Stay consistent without burning out

Sign up here: https://whimsicella.myflodesk.com/never-run-out

Let’s Connect

🎙️ Don’t forget to subscribe, leave a review, and share—it helps more creative people find the pod!

Music by BoDleasons via Pixabay

Find the full transcript for this episode here: https://whimsicella.co.uk/podcast-transcripts/08-marketing-is-saying-the-same-thing-over-and-over-transcript

If we're not yet acquainted - hi! I'm Ella— a copywriter and messaging mentor who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content that sells.

Unlike other copywriters who focus solely on conversions, I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun

Learn more about me on my website: https://whimsicella.co.uk/

Ella https://www.whimsicella.co.uk
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Marketing is Saying the Same Thing Over and Over (and That’s a Good Thing)