What Happens When Your Brand Doesn’t Fit Anymore? with Imogen from Bisou Creative
If you take away one thing from this ep: you’re allowed to change your mind. You’re allowed to evolve.
Pivoting your business doesn’t always mean starting over, it means coming home to what actually lights you up. That’s what we’re getting into this episode with the brilliant Imogen!
Imogen Allanson is a brand mentor and designer, and the founder of Bisou Creative. Her focus is on helping female entrepreneurs reveal the untapped potential of their business, showing them the gaps, opportunities, and fresh ideas to elevate their brands. She guides them to think intentionally about every aspect of their business to curate a full brand experience.
We chat all about what it really looks like to shift your brand and offers without losing the essence of what makes your work yours. We also spill the tea about creativity, clarity, showing up as your full self online… and why your brand is so much more than a pretty logo and colour palette.
The Highlights:
✔ Why Imogen moved from brand design into brand mentorship and consulting
✔ What people get wrong about branding (hint: it’s not just visuals)
✔ The balance between creativity, structure, and business brain
✔ Finding your brand vibe and voice when you’ve worn a million hats
✔ How to blend personal and professional content without the identity whiplash
✔ Why your hobbies, quirks, and off-screen interests totally count as creative fuel
A lil challenge for u:
What part of your brand or business no longer fits, but you’ve been scared to let it go?
Write about it. Talk about it. Start making space for what’s next.
Even if it’s messy. Even if it’s not “on brand.” Your evolution IS the brand.
Connect with Imogen:
Follow her on Instagram - https://www.instagram.com/bisoucreative/
Follow her on Threads - https://www.threads.net/@bisoucreative
Freebie: Brand Rewind Challenge - https://bisoucreative.myflodesk.com/brandrewind-challenge
Where to find Ella:
Instagram - https://www.instagram.com/whimsicella/
Threads - https://www.threads.net/@whimsicella
Join my email list, The Lil Freak Club - https://whimsicella.myflodesk.com/lil-freak-club
Work with me - https://whimsicella.co.uk/services
Music by BoDleasons via Pixabay
If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, messaging mentor & creative (also trying to write my first novel) who helps overwhelmed solopreneurs turn overthinking into effortless, personality-packed content.
I help transform scattered thoughts into words that sound like you (but better), so marketing feels natural, confident, and actually fun.
Learn more about me on my website: https://whimsicella.co.uk/
